How to Make Strategic Decisions: A Founder's Framework
Why decisions stall
Most strategic dead ends are not a lack of data — they are a poorly framed question. The first step is to name the decision in a single sentence.
A three-step framework
- Frame the choice. Which decision, by when.
- Name the criteria. How you will know an option is good.
- Test the assumptions. The cheapest experiment that reduces uncertainty.
If you are stuck on a specific decision, this is exactly what I help with — book a short meeting.